College Rankings: Why?

Network Schools - Wayne Gersen

I have held college rankings in disdain for years. They are reductionist to an extreme, measuring the easy-to-measure elements that differentiate one college from another and, because the metrics are mathematical, yielding a seemingly exact numeric differentials among colleges and universities that are, upon close inspection, inconsequential. For example, the differences between the top ranked and second ranked college in one category (say, engineering schools) may not be the same as in another category (say art schools) and the numeric difference between the third and fourth ranked college may be do different than the difference between the fourth and sixteenth ranked college within a category.

Despite my misgivings about rankings, it is evident from the sales of US News And World Report experienced when it published it’s annual ratings that most Americans love them… and based on the way colleges respond to the rankings it is evident they are valued by…

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